Media integrate perception, action and communication through complex feedback loops. Perception facilitates action, action realizes communication, communication determines perception.

LOOP systematically investigates die feedback between media and social reality. We work through reflexive methods situated at the interface of qualitative and quantitative methodology. We develop research designs that refer to concrete problems of media design. The feedback between research and everyday media practice applies to our research process as well. Be it the design of interviews, focus groups, questionnaires or tests – the observation of media requires knowledge of media.

Our research services encompass:

• Transdisciplinary studies on the production and reception of art
• Expertises on the selforganization of media systems
• Programming congresses on media, aesthetics and constructivism
• Systemic research designs for empirical studies in media and culture
• Consulting on the development of constructivist research methods