The project AESTHETIC KNOW-HOW establishes an exemplary cooperation between a research team and an art institution, thereby defining a new professional field for artists. As public communicators research institutions are in great demand and called upon to present their projects and results in a popular, yet appropriate fashion. Contemporary artists are specialized in complex and interconnected ways of thinking. Moreover, they have practical know-how at their disposal which enables them to present their complex views on reality through the deliberate use of media. In the project AESTHETIC KNOW-HOW artists implement expert interviews and media theoretical reflections through a multimedia website.

The project AESTHETIC KNOW-HOW contributes to the establishment of Vienna as a site of transdisciplinary media research. The project is accompanied by a series of events on the integration of cognition and language in literature, dance and film.

In focusing on language in intermedia contexts, the project AESTHETIC KNOW-HOW investigates a central dimension of media literacy. The criteria for the effective intermedia use of language – the successful interplay of image, sound and script – extrapolated from the expert interviews, bears relevance to educational institutions and can be used to improve media literacy.