The project AESTHETIC KNOW-HOW investigates the interplay of hearing, seeing and kinesthetics in language perception. The systems theoretical foundations of the project focus on the ways in which communication technologies such as script, acoustic and audiovisual recording techniques determine text processing.
The theoretical assumptions are validated through expert interviews with prominent Viennese artists who work at the interfaces of script, sound and image. The content analysis of the interviews will extrapolate a set of criteria for the effective use of texts in intermedia contexts.
Results of the project will be discussed with the class for Transmedia Art (University of Applied Arts) and will be implemented through a website in cooperation with Vienna's creative industries.