LOOP
Kontakt Lage Impressum deutsch
It is impossible to understand social and cultural changes
without a knowledge of the workings of media. Marshall McLuhan
The definition of social realities requires a deliberate design of media environments.

Media systems structure work processes, knowledge transfers and personal interactions. Despite their omnipresence the media figure as the blind spot of our realities and most often remain invisible. For who thinks of satellites and neural excitations when surfing the Internet?

LOOP observes media and communication in a transdisciplinary and systemic fashion. Our research processes operate at the interface of the humanities and the sciences. We feed the results of empirical media research back into media practice. We investigate the design of cultural environments and put artistic media literacy to the test.